What is SEM and why does it matter to EVERY online business? The powerful exposure of ranking in the higher echelons of search results for your website creates enormous revenue generating opportunities. From SEO to social media, organic optimisation to PPC campaigns, content management to banner ads, what have we found most compelling in the world of search marketing this month?
In short, content ABSOLUTELY rules, and it pays to leverage QUALITY backlinks that can drive the bus…
“The fact is, the backlink is and will continue to be a fundamental variable in organic search algorithms and organic search strategies. Backlinks matter. Period. The only question you need to ask yourself is: Is this an organic backlink or an inorganic backlink?” - Search Engine Watch
“Finding a decent SEO is hard work, and the recommendations you get for selecting your perfect fit will vary as much as the people providing them. Whether you’re looking for a consultant or an agency, you don’t need to feel alone in your search!” - SEOMOZ
“SEO strategy for competitive niches… need to win each of the small battles before you even think about declaring yourself the winner of the war. This is one of the most common mistakes that website owners make. They don’t realize that SEO isn’t a single bout, but rather a war of many battles.” - Search Engine People
“While some users may lament the more cluttered search pages, the “new normal” does offer more opportunities to achieve multiple first page rankings. Controlling multiple first page rankings allows marketers to exert greater control over their brand, reach more searchers…” - Search Engine Journal
“… if you’re still using outdated link-building techniques — such as automated directory submissions or “10,000 links for $10″ package purchases — it’s time to devise a new, updated link building strategy. For best results, focus your activities on the following techniques” - Entrepreneur
What are you finding most engaging a read, or compelling a piece of content in the world of search and content marketing? With so much ‘advice’ to filter, it makes sense to take guidance and share insights with the best.