Where does your business rank on search engines for those all important keyword phrases your target audience is typing in? Top 10… Top 5… No.1?
How are you making sure website traffic is relevant, consistent and profitable, so that you remain a leading player both in search and in service?
To answer these questions and more, April brought us some great insights into the best search engine marketing (SEM) strategies. Getting found online is only half the battle. Keeping people engaged might mean battle won.
“If you’re attempting to develop a successful strategic marketing plan, then it’s imperative to stand back, and re-evaluate two things. Marketing Plan…Content Development Plan.” - Search Engine Watch
“At the end of the day, the goal is to provide value to the end user in a way that benefits both them and the brand. This extends far beyond simply targeting specific keywords — it needs to be baked into your whole online presence.” - Search Engine Land
“SEO link building has evolved in recent years. All inbound links aren’t created equal and the search spiders have become more sophisticated in recognizing when a link does or does not serve a purpose other than just being there for SEO” - Social Media Today
“Its so important that when you are undergoing your keyword research you stop and think about how competitive you can actually be for a particular keyword. This has a lot to do with the life cycle of your website.” - Search Engine People
“How do we push other inbound channels (like search, content marketing, and social) forward to offer a more holistic and strategic approach to inbound marketing that our clients can get behind?” - SEOMOZ
How do you plan search engine marketing tactics around the unique skills, products and services of your business? Do you believe it is really worth the effort?